Boursin

Boursin is a French cheese brand of the Bel group, best known for Boursin Ail & Fines Herbes with garlic and fine herbs.

According to Bel, François Boursin set up his dairy in Normandy in 1957. After two years of experiments he created Boursin Ail & Fines Herbes. In 1968 Boursin became the first cheese brand on French television, and in 1972 came the slogan "Du pain, du vin, du Boursin". From 1977 it reached the United Kingdom, Belgium, the Netherlands, the United States and Canada. Boursin joined the Bel group in 2007, and in 2021 it launched its first plant-based spread.

According to Bel's product page, Boursin Ail & Fines Herbes contains 67% milk, 26% cream (pasteurised, origin France) and 1.9% garlic and fine herbs; 100 g contain 39 g of fat. It is sold in 80, 150 and 250 g.

The ranges are Boursin spreads (garlic and herbs, truffle, black pepper, walnut trio, shallot and chive, fig and 3 nuts), Boursin Apéritif rolls, plant-based Boursin, Boursin Salade cubes for salads and Boursin Cuisine for cooking.