🥃 Seagram's Seven Crown
American blended whiskey of the Seagram brand, 40% ABV, bottled by The 7 Crown Distilling Company, New York; part of Diageo's portfolio.
Seagram's Seven Crown, often called Seagram's 7, is an American blended whiskey of the Seagram brand, now part of Diageo's portfolio. According to the producer, it is aged in oak barrels, blended and bottled in the US, and is 40% ABV. The label names The 7 Crown Distilling Company, New York, NY.
Ownership. Diageo and Pernod Ricard completed the acquisition of the spirits and wine businesses of The Seagram Company Ltd. on 21 December 2001. According to Diageo's annual report, Seagram's 7 American whiskey became part of the Diageo group as a result.
The 7 & 7. The producer's recipe is 1.5 oz of Seagram's 7 and 5 oz of lemon-lime soda poured over ice in a highball glass and garnished with a lime wedge. Its tasting notes mention oak on the nose, caramel and a creamy vanilla finish.
US rules. Under 27 CFR § 5.143, blended whisky must contain at least 20% straight whisky on a proof gallon basis, plus whisky or neutral spirits; neutral spirits may not exceed 80% on that basis. Whisky must be bottled at not less than 40% ABV.
Why it matters to you. In the US, a blended whiskey may contain neutral spirit, so check the category and strength on the label. The WHO reminds us that no level of alcohol consumption is safe for our health.
Facts
| Year founded | Seagram brand; Diageo acquired the Seagram spirits business in 2001 (completed 21.12.2001) |
|---|---|
| Legal basis | 27 CFR § 5.143 (USA): blended whiskey — at least 20% straight whiskey |
| Raw material | straight whiskey (at least 20%) plus whiskey or neutral spirits, up to 80% (27 CFR § 5.143) |
| Cask type | oak barrels (according to the producer) |
| Alcohol (% vol.) | 40% ABV |
How it connects to Spirits
🥃 Seagram's Seven Crown → kind of → 🥃 Whisky → kind of → 🥃 Spirits
Links
- Packed in
- 🍷 Oak barrel
- Made from
- 🥃 Rye and corn in whisky
- What it contains
- 🍷 Ethanol
- What it affects
- 🍷 Alcohol and health, 🍷 Drunk driving
- Part of
- 🥃 Whisky
- Related to
- 🌍 North America
- Similar and different
- 🥃 Crown Royal, 🥃 Bourbon whiskey
Frequently asked questions
Is Seagram's 7 Crown American or Canadian?
The label calls it American blended whiskey, bottled in the US by The 7 Crown Distilling Company, New York.
Who owns Seagram's 7 Crown?
Diageo. Diageo's annual report says the Seagram's 7 American whiskey became part of the Diageo group after the Seagram acquisition completed on 21 December 2001.
What is 7 & 7?
The producer's highball: 1.5 oz of Seagram's 7 and 5 oz of lemon-lime soda over ice, garnished with a lime wedge.
What is American blended whiskey?
Under 27 CFR § 5.143, a blend with at least 20% straight whisky on a proof gallon basis plus whisky or neutral spirits; neutral spirits may be up to 80%.
What is the strength of Seagram's 7?
40% ABV, according to the producer; US rules set 40% ABV as the minimum for whisky.
What to read next
- 🍷 Alcohol and health — Alcohol in any drink is harmful in large amounts, and the risks grow with the quantity.
- 🍷 Ethanol — The alcohol formed during fermentation that makes you drunk.
- 🥃 Bourbon whiskey — American whiskey from a mash of at least 51% corn, stored in new charred oak barrels and bottled at 40% ABV or more.
- 🌍 North America — US and Canada: 9.5 million US cows gave 232 billion lb of milk (2025); Wisconsin makes a quarter of US cheese; Canada runs on dairy quotas.
- 🥃 Crown Royal — Blended Canadian whisky created by Seagram in 1939 for the visit of King George VI; made in Gimli (Manitoba); Deluxe is 40% ABV; owned by Diageo since the 2000s.
Similar
🥃 Uncle Nearest Premium Whiskey · 🥃 George Dickel · 🥃 Crown Royal · 🥃 Buffalo Trace · 🥃 Teaninich · 🥃 After Dark
⚠️ Spirit drinks contain alcohol and are for adults only. Alcohol harms health. Do not drink during pregnancy or before driving; check the label for ingredients and possible allergens.
Sources
- TheBar.com (Diageo): Seagram's 7 Blended Whiskey 750 ml (American blended whiskey, 40 % ABV; The 7 Crown Distilling Company; oak barrels; 7 & 7 recipe)
- Diageo plc, Form 20-F FY2002 (acquisition of the Seagram spirits and wine businesses completed 21.12.2001; Seagram's 7 American whiskey part of the Diageo group)
- 27 CFR § 5.143 (US): whisky standards of identity, Table 1: blended whisky (min. 20 % straight whisky on a proof gallon basis, neutral spirits up to 80 %); bottled at not less than 40 % ABV
- WHO/Europe: No level of alcohol consumption is safe for our health (04.01.2023)