🥃 Diageo
Spirits company with its global headquarters in London, formed in 1997 by the merger of Grand Metropolitan and Guinness; over 200 brands, sales in nearly 180 countries.
Diageo is a spirits company with its global headquarters in London. According to its history page, it was formed in 1997 by the merger of Grand Metropolitan and Guinness. The company says it has over 200 brands and sales in nearly 180 countries; its history page names Johnnie Walker, Tanqueray, Don Julio and Casamigos among them.
History. Diageo's brands are older than the company. According to Diageo, John Walker opened a grocery business in Kilmarnock, Scotland, and began blending whiskies in 1820, and Charles Tanqueray began distilling in Bloomsbury, London, in 1830. Guinness began brewing at St. James's Gate in 1759.
Acquisitions. In 2013 Diageo completed the first stage of its acquisition of United Spirits Limited in India; in 2015 it acquired full global ownership of Tequila Don Julio; in 2017 it acquired Casamigos.
Ownership and headquarters. Diageo PLC shares trade on the London Stock Exchange under the code DGE. In 2022 the company moved its global headquarters from Park Royal to central London.
Why this matters to you. One company stands behind brands from many countries, so the name Diageo on a label does not mean one taste or style. Check the drink type, age and strength on the page of the specific brand. The WHO reminds us that there is no safe level of alcohol consumption.
Facts
| Year founded | 1997, merger of Guinness and Grand Metropolitan; head office in London |
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How it connects to Spirits
Links
- Next step
- 🥃 Johnnie Walker, 🥃 J&B, 🥃 Bell's, 🥃 White Horse, 🥃 Black & White, 🥃 Vat 69, 🥃 Haig, 🥃 Buchanan's, 🥃 Talisker, 🥃 Lagavulin
and 35 more
🥃 Caol Ila, 🥃 Oban, 🥃 Cardhu, 🥃 Mortlach, 🥃 Clynelish, 🥃 Dalwhinnie, 🥃 Glenkinchie, 🥃 Cragganmore, 🥃 Port Ellen, 🥃 Knockando, 🥃 Royal Lochnagar, 🥃 Benrinnes, 🥃 Blair Athol, 🥃 Dufftown Distillery, 🥃 Linkwood, 🥃 Glen Elgin, 🥃 Bulleit, 🥃 George Dickel, 🥃 Crown Royal, 🥃 Captain Morgan, 🥃 Ron Zacapa, 🥃 Bundaberg, 🥃 Tanqueray, 🥃 Gordon's, 🥃 Aviation Gin, 🥃 Baileys, 🥃 Pimm's, 🥃 Cîroc, 🥃 Don Julio, 🥃 Casamigos, 🥃 McDowell's No.1, 🥃 Black Dog, 🥃 Royal Challenge, 🥃 Antiquity, 🥃 Signature - What it affects
- 🍷 Alcohol and health
- Traditions
- 🧑🤝🧑 British
- Part of
- 🥃 Spirits
- Related to
- 🌍 Western Europe
Frequently asked questions
Is it true that Diageo is the former Guinness?
Partly. According to Diageo, the company was formed in 1997 through the merger of Grand Metropolitan and Guinness.
How many brands does Diageo have?
Over 200 brands, sold in nearly 180 countries, according to the company's business page.
Where is Diageo's head office?
In London: in 2022 the company moved its global headquarters from Park Royal to central London.
What to read next
- 🍷 Alcohol and health — Alcohol in any drink is harmful in large amounts, and the risks grow with the quantity.
- 🌍 Western Europe — France, the Netherlands, Britain, Ireland, Belgium and Luxembourg: a mild, moist climate, pastures and hundreds of cheeses such as Roquefort, Camembert, Gouda and Cheddar.
- 🧑🤝🧑 British — People of Great Britain; their protected West Country Cheddar matures for at least 9 months, and tea is drunk with milk.
- 🥃 Caol Ila — Distillery and peated single malt brand near Port Askaig on Islay, founded in 1846; six stills, 6.5 million litres a year; owned by Diageo.
- 🥃 Lagavulin — Distillery and brand of peated single malt whisky on the island of Islay, founded in 1816; the flagship is the 16-year-old, 43% ABV; owned by Diageo.
Similar
🥃 Edrington · 🥃 William Grant & Sons · 🥃 Rémy Cointreau · 🥃 Moët Hennessy · 🥃 Bacardi Limited · 🥃 Pernod Ricard
⚠️ Spirit drinks contain alcohol and are for adults only. Alcohol harms health. Do not drink during pregnancy or before driving; check the label for ingredients and possible allergens.
Sources
- Diageo: Our history (1997 merger of Grand Metropolitan and Guinness; Guinness 1759; John Walker 1820; Charles Tanqueray 1830; United Spirits first stage 2013; Don Julio 2015; Casamigos 2017; headquarters moved from Park Royal to central London 2022)
- Diageo: Our business (over 200 brands, sales in nearly 180 countries; founded in 1997)
- London Stock Exchange: Diageo PLC (DGE) — company page
- WHO/Europe: No level of alcohol consumption is safe for our health (04.01.2023)