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De Traay

Honey brand ✔ Checked: 11.2026 · sources: 4 Updated:

Also known as: Imkerij de Traay

De Traay is a Dutch honey company, Imkerij de Traay B.V., based in Lelystad.

De Traay is a Dutch honey company, Imkerij de Traay B.V., based in Lelystad. It was founded by Wouter Vuijk, who in 1977 leased a plot in Leersum on the Traayweg, the road that gave the apiary its name. The firm went on to import honey from France and, from 1981, from Spain, Greece and Italy; it moved to Woudenberg in 1993 and to Lelystad in 1996, where the honey is still processed and bottled.

The range covers organic honey, Demeter honey, organic Fairtrade honey, conventional varieties such as buckwheat, heather, lime and sunflower, flavoured honey and specialities. Since 2014 a separate brand, Wouter's honing, has sold Dutch regional honey.

Why this matters to you: De Traay prints the country of origin on the lid, so on one shelf you can tell an Italian chestnut honey from a Dutch regional one.

Facts

CountryNetherlands
Year founded1977
RegionLelystad (Flevoland)
House rangeBiologische honing, Demeter honing, Biologische Fairtrade honing, Gangbare honing, Honing met een smaakje, Specialiteiten, Wouter's honing
Raw materialorganic and conventional honey from European and other countries (e.g. Italian chestnut); Dutch regional honey in the Wouter's honing line

What it includes

kind ofHoney brandskind ofDe Traay Biologis…kind ofDe Traay Heidehon…kind ofDe Traay Boekweit…kind ofDe Traay Biologis…kind ofDe Traay Gangbare…similarChestnut honeysimilarLime (linden) hon…similarBuckwheat honeysimilarHeather honeysimilarSunflower honeysimilarAcacia honeytowardia.com
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How it connects to Honey & beekeeping

De Traay → kind of → Honey brands → kind of → 🍯 Honey

Frequently asked questions

What is De Traay and where is it from?

De Traay is a Dutch honey company, Imkerij de Traay B.V., based in Lelystad. It was founded by Wouter Vuijk, who in 1977 leased a plot in Leersum on the Traayweg, the road that gave the apiary its name. The firm went on to import honey from France and, from 1981, from Spain, Greece and Italy; it moved to Woudenberg in 1993 and to Lelystad in 1996, where the honey is still processed and bottled.

What honeys does De Traay offer?

The range covers organic honey, Demeter honey, organic Fairtrade honey, conventional varieties such as buckwheat, heather, lime and sunflower, flavoured honey and specialities. Since 2014 a separate brand, Wouter's honing, has sold Dutch regional honey.

What to read next

  • Acacia honey — Monofloral honey from the nectar of black locust (Robinia): almost colourless to pale yellow, mild and very sweet, and it stays liquid for a long time.
  • Lime (linden) honey — Monofloral honey from lime (linden) nectar: light to medium in colour, with a fresh woody aroma and an astringent taste.
  • Buckwheat honey — Monofloral honey from common buckwheat nectar: the darkest of the honey types compared in a Polish study.
  • Sunflower honey — Monofloral honey from sunflower nectar: bright yellow, crystallising quickly and often hard; the plant name adds no market value.
  • Heather honey — Monofloral honey from ling heather (Calluna vulgaris) nectar: dark, strongly aromatic, slightly bitter and jelly-like in texture.

Similar

Rigoni di Asiago · Hoyer · Čebelarstvo Kozmus · Brezzo · Apimed · Miel Muria

ℹ️ Honey is mostly sugars: about 82 g per 100 g. Do not give honey to babies under 1 year old because of the risk of infant botulism.

Sources

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