🥃 Luzhou Laojiao
Chinese company and brand of strong-aroma baijiu from Luzhou (Sichuan); cellars dating to 1573; top brand National Cellar 1573; listed on the Shenzhen Stock Exchange since 1994.
Luzhou Laojiao is a Chinese company and brand of strong-aroma baijiu from the city of Luzhou in Sichuan province. Its main brands are National Cellar 1573 (Guojiao 1573) and Luzhou Laojiao itself. The company says the cellars it uses date back to 1573.
History. The joint-stock company Luzhou Laojiao Co., Ltd. was founded on 20 September 1993 and has been listed on the Shenzhen Stock Exchange since 9 May 1994. Its largest shareholder is Luzhou Laojiao Group Co., Ltd., with 26.05% of the shares as of 30 June 2026.
Cellars. In 1996 the State Council recognised the 1573 cellars as a key national historical and cultural relic, the first of their kind. In March 2013 the company was recognised again for 1619 cellars over a century old, 16 traditional brewing workshops and 3 natural storage caverns. The traditional brewing technique of aromatic baijiu was recognised as national cultural heritage in May 2006.
Brands and standard. The company describes its baijiu ranges as a pyramid: National Cellar 1573 at the top, Cellar-Aged Luzhou Laojiao and Tequ in the middle, and Touqu and Erqu at the base. For Luzhou Laojiao Tequ the Chinese national standard GB/T 22045-2008 (a geographical indication product) applies; it was issued on 25 June 2008 and has been in force since 1 October 2008.
Reading the label. Luzhou Laojiao is both a company and a single brand, so read the label carefully: National Cellar 1573 and Tequ are different levels. The WHO states that no level of alcohol consumption is safe for health.
Facts
| Year founded | 20 Sep 1993 — joint-stock company; 9 May 1994 — Shenzhen Stock Exchange |
|---|---|
| Legal basis | GB/T 22045-2008 — national standard for the geographical indication product «Luzhou Laojiao Tequ» (in force from 1 Oct 2008) |
How it connects to Spirits
🥃 Luzhou Laojiao → kind of → 🍶 Asian spirit traditions → kind of → 🥃 Spirits
Links
- Next step
- 🍷 Alcoholic fermentation
- What it contains
- 🍷 Ethanol
- What it affects
- 🍷 Alcohol and health, 🍷 Drunk driving
- Part of
- 🥃 Baijiu, 🍶 Asian spirit traditions
- Related to
- 🌍 East Asia
- Similar and different
- 🥃 Kweichow Moutai, 🥃 Erguotou Red Star
Frequently asked questions
Is it true that the cellars of Luzhou Laojiao are over 450 years old?
The company dates its oldest cellars to 1573. In 1996 the State Council recognised them as a key national historical and cultural relic, and in March 2013 the company was recognised again for 1619 cellars over a century old.
What is National Cellar 1573?
It is the brand at the top of the company's product pyramid (Guojiao 1573 in Chinese), which the company positions as super-premium baijiu.
What does Tequ mean on the label?
Tequ is one level of the Luzhou Laojiao range, below National Cellar 1573. For Luzhou Laojiao Tequ the Chinese national standard GB/T 22045-2008 applies.
Who owns Luzhou Laojiao?
The company has been listed on the Shenzhen Stock Exchange since 1994; its largest shareholder is Luzhou Laojiao Group, with 26.05% of the shares as of 30 June 2026.
What to read next
- 🍷 Alcohol and health — Alcohol in any drink is harmful in large amounts, and the risks grow with the quantity.
- 🍷 Ethanol — The alcohol formed during fermentation that makes you drunk.
- 🍷 Alcoholic fermentation — Yeast eats the sugar in the must and releases alcohol and carbon dioxide.
- 🌍 East Asia — A region in the east of Asia — China, Japan and Korea: milk became an everyday food only in the 20th century, but there are old traditions such as rushan and so; China ranks third in the world for vineyard area.
- 🥃 Kweichow Moutai — Chinese brand and company of sauce-aroma baijiu from Moutai town in Guizhou; a state-owned enterprise since 1951; flagship Feitian at 53% ABV.
Similar
🥃 Gujing Gongjiu · 🥃 Erguotou Red Star · 🥃 Kweichow Moutai · 🥃 Jinro · 🥃 Chum Churum · 🥃 Choya Umeshu
⚠️ Spirit drinks contain alcohol and are for adults only. Alcohol harms health. Do not drink during pregnancy or before driving; check the label for ingredients and possible allergens.
Sources
- cninfo (Shenzhen Stock Exchange disclosure portal): Luzhou Laojiao Co., Ltd., 000568 — company profile (founded 20.09.1993, listed 09.05.1994; brands National Cellar 1573 and Luzhou Laojiao; product pyramid; technique recognised as national heritage 05.2006; cellars of 1573 — State Council 1996; 03.2013 — 1,619 cellars over 100 years, 16 workshops, 3 caverns; Luzhou Laojiao Group 26.05 %, 30.06.2026)
- SAMR/SAC national standards register: GB/T 22045-2008 地理标志产品 泸州老窖特曲酒 (product with protected geographical origin: Luzhou Laojiao Tequ), issued 25.06.2008, in force 01.10.2008, current
- Visit Beijing (Beijing Municipal Bureau of Culture and Tourism): Famous Brands of Baijiu in China (09.08.2017) — Luzhou Laojiao: strong-fragrance baijiu, Luzhou (Sichuan), National Pits 1573
- WHO/Europe: No level of alcohol consumption is safe for our health (04.01.2023)