🥃 Blenders Pride
Indian whisky brand Blenders Pride, launched by Seagram's in 1995; owned by Pernod Ricard since 2001; grain spirit and Scotch malts; 40–42.8% ABV.
Blenders Pride, full name Seagram's Blenders Pride, is an Indian whisky brand that Seagram launched in 1995. Pernod Ricard has owned it since 2001. According to the producer, it is a blend of Indian grain spirit and imported Scotch malt whiskies from Chivas Brothers; the Rare Premium version is 42.8% ABV.
History. The brand appeared in India in the mid-1990s. When Seagram's Indian business passed to Pernod Ricard in 2001, Blenders Pride joined the Pernod Ricard India portfolio. In 2011 the premium Reserve Collection was added. According to Pernod Ricard India, the Reserve Collection sold more than a million cases for the first time in the financial year from July 2022 to June 2023.
How it is made. The producer's page for Rare Premium lists the ingredients: demineralised water, neutral grain spirit and a concentrate of Scotch malt whiskies. For the Reserve Collection, the company says the malts matured in European and American casks. In short, it is a blend in which neutral spirit forms the base and the malt whiskies give the flavour.
Range. Rare Premium is 42.8% ABV, Reserve Collection 40%. The brand belongs to the same group as the Indian Royal Stag and the Scotch Chivas Regal.
Why it matters to you. Indian 'whisky' follows different rules from Scotch. Under EU Regulation 2019/787, whisky must be distilled from cereals and aged at least 3 years in wooden casks, so a blend with neutral spirit does not automatically fall into that category. Check the label in your country of sale. The WHO reminds us that there is no safe level of alcohol consumption.
Facts
| Year founded | 1995, Seagram, India; Pernod Ricard since 2001 |
|---|---|
| Legal basis | Indian whisky rules; for the EU, Reg. (EU) 2019/787, cat. 2, different ingredient requirement |
| Raw material | demineralised water, neutral grain spirit, concentrate of Scotch malt whiskies (Rare Premium) |
| Cask type | European and American casks for the malt whiskies of Reserve Collection |
| Alcohol (% vol.) | 42.8% ABV (Rare Premium); 40% ABV (Reserve Collection) |
What it includes
How it connects to Spirits
🥃 Blenders Pride → kind of → 🥃 Whisky → kind of → 🥃 Spirits
Links
- Previous step
- 🥃 Pernod Ricard
- Packed in
- 🍷 Oak barrel
- Made from
- 🍷 Ethanol
- What it affects
- 🍷 Alcohol and health, 🍷 Drunk driving
- Part of
- 🥃 Whisky
- Related to
- 🌍 South Asia
- Similar and different
- 🥃 Scotch Whisky, 🥃 Royal Stag, 🥃 Chivas Regal, 🥃 Johnnie Walker, 🥃 Antiquity, 🥃 Signature
Frequently asked questions
Is Blenders Pride a Scotch whisky?
No. It is an Indian brand. Only the imported Scotch malt whiskies are in the blend; the base is Indian neutral grain spirit.
Who owns Blenders Pride?
Pernod Ricard, since 2001, after it bought Seagram's Indian business.
When did Blenders Pride appear?
In India in 1995; Seagram launched the brand.
What is Blenders Pride made from?
According to the producer, Rare Premium is made from demineralised water, neutral grain spirit and a concentrate of Scotch malt whiskies.
What is the strength of Blenders Pride?
Rare Premium is 42.8% ABV; Reserve Collection is 40%.
What to read next
- 🍷 Alcohol and health — Alcohol in any drink is harmful in large amounts, and the risks grow with the quantity.
- 🍷 Ethanol — The alcohol formed during fermentation that makes you drunk.
- 🍷 Oak barrel — A wooden barrel of oak staves in which wine matures and breathes.
- 🥃 Scotch Whisky — Geographical indication protected in the EU since 1989: whisky distilled and matured in Scotland in oak casks, at 40% ABV or more.
- 🥃 Johnnie Walker — Scottish blended whisky owned by Diageo; the brand's story starts with John Walker's grocery shop in Kilmarnock, opened in 1820.
Similar
🥃 Royal Stag · 🥃 Royal Challenge · 🥃 McDowell's No.1 · 🥃 100 Pipers · 🥃 Black & White · 🥃 Royal Salute
⚠️ Spirit drinks contain alcohol and are for adults only. Alcohol harms health. Do not drink during pregnancy or before driving; check the label for ingredients and possible allergens.
Sources
- Pernod Ricard: Blenders Pride (launched 1995; Pernod Ricard since 2001; Indian grain spirit and Scotch malts from Chivas Brothers; Rare Premium 42.8 %, Reserve Collection 40 %, 2011)
- FoodTechBiz: Blenders Pride Reserve Collection achieves 1 million cases milestone (July 2022 – June 2023; Pernod Ricard India)
- Regulation (EU) 2019/787 on spirit drinks (OJ L 130, 17.5.2019), Annex I
- WHO/Europe: No level of alcohol consumption is safe for our health (04.01.2023)