🏭 Voiello
Italian brand of dry durum wheat pasta from Torre Annunziata near Naples, founded in 1879 and owned by Barilla since 1973.
Voiello is an Italian brand of dry durum wheat pasta from Torre Annunziata near Naples, owned by Barilla since 1973. According to the brand history published by Barilla, the Antico Pastificio Giovanni Voiello was founded in 1879 in the Contrada Maresca area, north of the town. By 1910 the company made more than 3,000 tonnes of pasta a year and the brand had spread across Italy beyond Naples. The factory in Torre Annunziata was badly damaged in the Second World War and the family carried on the business. Between 1955 and 1973 a modern plant opened near Naples; in 1973 the company was bought by Barilla, and a new site in Marcianise followed.
According to Barilla, production keeps to bronze drawing and slow drying. Since 2013 Voiello has used, in the company's words, only Aureo durum wheat grown 100% in southern Italy; the variety has a high protein content and good gluten quality, which give firmness in cooking.
On the website the range is divided into two groups of shapes: Pasta Lunga (long pasta) and Pasta Corta (short pasta). The site states that Voiello has made pasta since 1879 following the old Neapolitan tradition.
Facts
| Year founded | 1879, Torre Annunziata |
|---|---|
| Country | Italy |
| Region | Campania |
| House range | Pasta Lunga, Pasta Corta |
What it includes
How it connects to Pasta
🏭 Voiello → kind of → Pasta brands and producers → kind of → 🍝 Pasta
Links
- What it contains
- Semolina, 🌾 Durum wheat
- Part of
- Pasta brands and producers
- Similar and different
- 🏭 Barilla, Pasta shape numbers by brand
Frequently asked questions
Where does Voiello come from?
From Torre Annunziata near Naples (Campania, Italy), where the Antico Pastificio Giovanni Voiello was founded in 1879.
Who owns Voiello?
Barilla, since 1973, according to Barilla's history of the brand.
What wheat is Voiello pasta made from?
Since 2013, according to the company, only Aureo durum wheat grown 100% in southern Italy; production keeps to bronze drawing and slow drying.
What to read next
- Semolina — Coarse, yellowish meal ground from durum wheat: the main raw material of dry pasta.
- Pasta shape numbers by brand — Catalogue numbers that pasta makers print on the pack to identify each shape; every brand uses its own system.
Similar
Martelli · Benedetto Cavalieri · Setaro · Mancini · 🏭 De Cecco · Agnesi
Sources
- Barilla — Voiello: dalla bottega di Torre Annunziata allo stabilimento di Marcianise (comunicato stampa)
- Voiello — I nostri formati