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🥃 Boulevardier

Dish/drink ✔ Checked: 10.2026 · sources: 4 Updated:

Classic cocktail of bourbon or rye whiskey, red bitter Campari and sweet red vermouth; first printed in Paris in 1927.

Boulevardier is a classic cocktail of bourbon or rye whiskey, red bitter Campari and sweet red vermouth, stirred with ice and served with an orange twist. It is often called the whiskey version of the Negroni, because bourbon replaces the gin. The International Bartenders Association (IBA) lists the Boulevardier among "The Unforgettables".

History. The recipe was first printed in 1927 in "Barflies and Cocktails", a book by the Paris bartender Harry MacElhone, in a chapter written by Arthur Moss, a columnist for the Paris edition of the New York Herald. The cocktail is credited to the American writer Erskine Gwynne, one of the founders of the monthly "Boulevardier", which was published in Paris in 1927–1932. The magazine gave the cocktail its name.

Proportions. Moss's original description used equal parts: one third Campari, one third Italian vermouth, one third bourbon. The IBA specifies 45 ml of bourbon or rye whiskey, 30 ml of Campari and 30 ml of vermouth: stir with ice, strain into a chilled cocktail glass and garnish with an orange twist. Difford's Guide suggests a 2:1:1 ratio, served in a short glass with a large ice cube.

Relatives. The closest is the Negroni with gin. The Americano uses the same Campari and vermouth but no strong spirit, topped up with soda. Rye instead of bourbon gives a drier, spicier version, and the IBA allows both.

Why it matters to you. The bittersweet taste hides the strength: one serving contains 45 ml of whiskey plus the bitter and the vermouth, about 26% ABV by Difford's Guide's calculation. An opened vermouth is a wine, so keep it in the fridge. WHO reminds us: there is no safe amount of alcohol.

Facts

Year founded1927 — first publication (Paris, the book Barflies and Cocktails)
Raw materialbourbon or rye whiskey, Campari, sweet red vermouth
Alcohol (% vol.)about 26% ABV in the Difford's Guide recipe (2:1:1)
made from🥃Straight rye whis…made from🥃Camparimade from🍷Sweet red vermouthaffects🍷Alcohol and healthaffects🍷Drunk drivingtradition🧑‍🤝‍🧑Americanskind of🥃Bourbon whiskeysimilar🥃Campari Negronisimilar🥃Americano🥃towardia.com
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How it connects to Spirits

🥃 Boulevardier → affects → 🍷 Alcohol and health ← affects ← 🥃 Spirits

Frequently asked questions

Is the Boulevardier simply a Negroni made with whiskey?

In essence, yes: the same structure (a strong spirit, Campari, sweet vermouth), but bourbon or rye whiskey instead of gin, and the IBA recipe uses more whiskey.

Who invented the Boulevardier?

The cocktail is credited to the American Erskine Gwynne, publisher of the Paris magazine Boulevardier; the recipe was printed in 1927 in Harry MacElhone's book Barflies and Cocktails.

Bourbon or rye?

The IBA allows both. The original used bourbon; rye makes the taste drier and spicier.

What are the proportions of a Boulevardier?

The 1927 original used equal parts; the IBA: 45 ml whiskey, 30 ml each of Campari and vermouth; Difford's Guide: 2:1:1.

How does the Boulevardier differ from the Americano?

The Americano has no strong spirit: Campari and sweet vermouth are topped up with soda, so it is much weaker.

What to read next

  • 🍷 Alcohol and health — Alcohol in any drink is harmful in large amounts, and the risks grow with the quantity.
  • 🧑‍🤝‍🧑 Americans — The people of the United States in North America, descendants of settlers and Native peoples; their home-grown cheese is California's Monterey Jack.
  • 🥃 Straight rye whiskey — Rye whiskey to the US standard: at least 51% rye in the mash, 2+ years in new charred oak barrels, no additives.
  • 🥃 Campari Negroni — A ready-to-drink Negroni from Campari: Campari, sweet red vermouth and dry gin in equal parts, 26% vol.
  • 🍷 Drunk driving — Never drive after drinking wine: alcohol slows your reactions.

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